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Seoul-based designer Hyunsoo Choi is responsible for the whole process from the initial concept design, overall through to the successful delivery of mass production. He also provides direction for the product images. Now he is working on various projects including leading design, personal design and a collaboration with his design partners.

VICTOR - Sofa


A Project in JOONGHO CHOI STUDIO.


Client - LVI
Project director - Joongho Choi
Product Design - Hyunsoo Choi, Taeno Yoon

Victor, the creation from the joint work between living brand Bover and designer Joongho Choi, is the sofa which shows different atmospheres by angles.

From its front, Victor gives  magnificent and warm look while it shows magnificent but sensitive form from its rear bias.
The shape of metallic legs which support bias forms at the rear creates classical and simple atmosphere.

The seat made of wool, pipes and the use of soft colors amplifies warmth and the contrast is created by the material of metrallic legs.










Victor characterized by kvadrat cotton and metallic frame. Classical but simple.











Victor, displayed at restaurant Bover Lounge