SU:M 37 Secret Essence-in-Cushion
Mass production completed
A Project in JOONGHO CHOI STUDIO.
Design : Joongho Choi Studio
Project Leader : Hyunsoo Choi
Project Team : Hyunsuk Kang, Sunjeong Ahn
Client : LG Health & Beautiful
Photography : Nod Lab
www.sum37.co.kr
Joongho Choi Studio designed “Sum37 Secret Essence in Cushion” for LG H&H.“Secret Essence in Cushion” is a transparent glow cushion that contains the main ingredients of Secret Essence to provide moist and resilient skin. The efficacy of the product is translated to its form that resembles a drop of thick nutritious essence.
A gold ellipsoid lid, shaped like a droplet has a folding hinge connected to the body. It has a low rectangular profile, with a thin golden edge to accentuate the slim silhouette. Sum 37’s brand’s color, gold is thoroughly used to reflect the elegance of the product.
SU:M 37 Secret Essence-in-Cushion
Mass production completed
A Project in JOONGHO CHOI STUDIO.
Design : Joongho Choi Studio
Project Leader : Hyunsoo Choi
Project Team : Hyunsuk Kang, Sunjeong Ahn
Client : LG Health & Beautiful
Photography : Nod Lab
www.sum37.co.kr
Mass production completed
A Project in JOONGHO CHOI STUDIO.
Design : Joongho Choi Studio
Project Leader : Hyunsoo Choi
Project Team : Hyunsuk Kang, Sunjeong Ahn
Client : LG Health & Beautiful
Photography : Nod Lab
www.sum37.co.kr
Joongho Choi Studio designed “Sum37 Secret Essence in Cushion” for LG H&H.“Secret Essence in Cushion” is a transparent glow cushion that contains the main ingredients of Secret Essence to provide moist and resilient skin. The efficacy of the product is translated to its form that resembles a drop of thick nutritious essence.
A gold ellipsoid lid, shaped like a droplet has a folding hinge connected to the body. It has a low rectangular profile, with a thin golden edge to accentuate the slim silhouette. Sum 37’s brand’s color, gold is thoroughly used to reflect the elegance of the product.
A gold ellipsoid lid, shaped like a droplet has a folding hinge connected to the body. It has a low rectangular profile, with a thin golden edge to accentuate the slim silhouette. Sum 37’s brand’s color, gold is thoroughly used to reflect the elegance of the product.
![](https://freight.cargo.site/t/original/i/a34dc707b93c1a43aeb8e7d25fa4ff311fbd06c1b099e142aa5ae23e236dd074/95cb2477dd342.jpg)
![](https://freight.cargo.site/t/original/i/064d2b43e526c0b4d6605913447526f5b647887c16883ab866a508f30fa01b39/6cad5c3fd3a59.jpg)
![](https://freight.cargo.site/t/original/i/28a6f3c59cf4a985650067f04d65ac1f97a281445bbc0c5c5283d08c058b6700/89f0cc940f4ad.jpg)
![](https://freight.cargo.site/t/original/i/b226dd5ad35bddbbbe97f3bd92ef32a76a6d33629e0d0e395e37ad64a5ad8dd4/5be6a9e73ba7f.jpg)
![](https://freight.cargo.site/t/original/i/e5453fb970b694d4e0c59b4c70cef9df5b26fb3b96a42ab4ef09c0986b47ebfd/5558b0278453e.jpg)
![](https://freight.cargo.site/t/original/i/85a06bd6f077159e384b3c09da7393f3cc19cbde277bc433dbe818b11aac9853/9c7d54f5c6e4c.jpg)