HYUNSOO CHOI



Industrial designer

Electronic goods, Living props, Furniture, Lighting

PLAT - Bidet
Mass production is proceeding


A Project in JOONGHO CHOI STUDIO.


Client - American standard
Project director - Joongho Choi
Product Design - Hyunsoo Choi

American Standard, a lavatory product company, and designer Choi presented a bidet project - PLAT.

The project started out from thinking how the bidet can be presented as a natural component in a sanitary space.

During the research, designer Choi approached bidet from various perspectives and found a consumer research that shows consumers feel unsanitary touching the toilet seat to open the cover.

This inspired him to design PLAT as an objet that exists on a clean plane; consumers can open the cover without feeling unpleasant by avoiding touching the toilet seat.

Designer Choi thought of bidet as a seating object, an object that blends in a clean and refined place, and an object that induces unconscious use to consumers.

To present PLAT as a simple architecture, designer Choi minimized the structural hinges and parting lines and comprised the product with simple lines and planes.

Reinterpreting the bathroom space, bidet PLAT is no longer a product placed in a sanitary space but blends into a space as a clean and refined objet.






















‌‌HYUNSOO CHOI DESIGN © 201‌8. ALL RIGHTS RESERVED.