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Seoul-based designer Hyunsoo Choi is responsible for the whole process from the initial concept design, overall through to the successful delivery of mass production. He also provides direction for the product images. Now he is working on various projects including leading design, personal design and a collaboration with his design partners.

AMERICAN STANDARD LINCHPIN G  ACCESSORIES

Mass production completed
A Project in JOONGHO CHOI STUDIO.


CATEGORY : BATH & SH0WER ROOM HARDWARE
CLIENT : AMERICAN STANDARD
COMPLETION OF PROJECT : 2023
PROJECT LEADER : HYUNSOO CHOI
DESIGN TEAM :  PAUL KEEM, DOHOON LEE
Joongho Choi Studio designed 7 series of accessories of LINCHPIN(soap stand, cup holder, towel rack, vertical towel rack, hanger, tissue paper holder, double toilet paper holder) by collaborating with American Standard, which manufactures bathroom products. Brief and intuitive formative language has been applied to several products to give unity, which finalizes a family look of the series. The LINCHPIN series is designed to reveal the features of metal goods in a formative way. The charm of metal is doubled through the basic shape of a rectangular parallelepiped with massing, a structure where thin and sharp parts are attached, and the satin textured hairline processing. The high-end lineup LINCHPIN series is served in hotels or luxury residential spaces and gives abundant value to bathrooms through sophisticated and high-level design completion.

Toilet paper holder




Towel rack.