HYUNSOO CHOI



Industrial designer

Electronic goods, Living props, Furniture, Lighting

Airy - Hairdryer

Mass production is proceeding

A Project in JOONGHO CHOI STUDIO.


Client - Lotte HiMart
Project director - Joongho Choi
Product Design - Hyunsoo Choi, Junho Shin
The brand 'HIMADE' of Lotte Hi-Mart collaborated with Joongho Choi studio to launch AIRY hair dryer.

This product adopts a Sirocco fan with less noise even in strong winds. It features a storage and portability by applying a structure that rarely folds the steering wheel among the Sirocco type.

Hair dryer products have more time not to be used than when they are used, so we have been considering about designs that can harmonize in space such as bathrooms and dressing rooms.

We designed colour and surface finish which are not contrasted with each other, and used a soft and simple line. On the inlet side, we used a pattern that can show intuitively the flow of air, expressing the beauty and space harmony as a beauty product.





























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